Difference between revisions of "Video 9"
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Revision as of 02:14, 13 October 2018
Video 9: Titus' market research intro (p. 42)
TITUS: Hello everyone. Thank you for making time for this meeting. I’ll keep it brief. Now, you may be wondering why I’m smiling today. It’s because you did well on your last project. You made good final decisions, created clear presentations, and executed them well. I’m impressed, which rarely happens. Your next task is to carry out market research on a new product. You will go out and gather customer feedback. You will find out things such as: Who likes the product? Who does not? Do they like it in different colors? Do they like the name? etc. etc. Market research is really important. It is how we know if we need to make changes to the product, and who the target customer will be. It will be especially important later, as we choose how to advertise the product. You have a lot to do, and a lot to learn – but your supervisors will walk you through it. I look forward to being impressed again. That is all.