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Video 9

From Widgepedia


Video 4: New message from Titus


Video 9: Titus' market research intro (p. 42)

TITUS:

Hello everyone. Thank you for making time for this meeting. I’ll keep it brief.

Now, you may be wondering why I’m smiling today. It’s because you did well on your last project. You made good final decisions, created clear presentations, and executed them well. I’m impressed, which rarely happens.

Your next task is to carry out market research on a new product. You will go out and gather customer feedback. You will find out things such as: Who likes the product? Who does not? Do they like it in different colors? Do they like the name? etc. etc.

Market research is really important. It is how we know if we need to make changes to the product, and who the target customer will be. It will be especially important later, as we choose how to advertise the product.

You have a lot to do, and a lot to learn – but your supervisors will walk you through it. I look forward to being impressed again.

That is all.


List of videos

Stage 1

Video 1: Welcome to Widgets (p. 5)

Video 2: Water cooler chat - 3 examples (p. 8)

Video 3: Meet the founders (p. 9)

Stage 2

Video 4: Jessica's R&D project intro (p. 15)

Video 5: Elevator pitch example (p. 22)

Stage 3

Video 6: SWOT analysis (p. 28)

Video 7: Titus' product selection intro (p. 29)

Video 8: Poster presentation example (p. 35)

Stage 4

Video 9: Titus' market research intro (p. 42)

Video 10: Focus group (p. 45)

Stage 5

Video 11: Miki's marketing project intro (p. 58)

Video 12: Ad campaign presentation (p. 62)

Stage 6

Video 13: Final message from the founders (p. 73)

Video 14: Job interview (p. 80)