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Video 8

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Video 8: Poster presentation


Video 8: Poster presentation example (p. 35)

LILY: ...and this is the product we did choose. It’s called the Backpack Umbrella. As you can see, it’s an umbrella attached to a backpack. When it rains, the user presses a button attached to the strap, and the umbrella comes up and above the head. Simple idea, really, but we think it can really work.

AARON: So it’s battery powered?

LILY: Yes, it’s powered by a battery that is inside the backpack. Actually, you can also use the battery to charge your phone.

CHRIS: What happens if the battery runs out? Can you still use the umbrella?

HENRY: Ah, yes, good question. If the battery runs out, you can still use it as a normal umbrella, with your hand. Of course, you’d have to take the backpack off first.

LILY: Oh, and on top of the backpack – right here – there is a solar power cell. So when it’s sunny, you can charge your battery, and when it’s raining, the umbrella is ready for action.

AARON: So, if I wanna use it in the sun to protect my skin…in that case, we can’t charge the battery, right?

LILY: Um, that’s a good point, thank you! We’ll add it to our report and have R&D think about that some more!


List of videos

Stage 1

Video 1: Welcome to Widgets (p. 5)

Video 2: Water cooler chat - 3 examples (p. 8)

Video 3: Meet the founders (p. 9)

Stage 2

Video 4: Jessica's R&D project intro (p. 15)

Video 5: Elevator pitch example (p. 22)

Stage 3

Video 6: SWOT analysis (p. 28)

Video 7: Titus' product selection intro (p. 29)

Video 8: Poster presentation example (p. 35)

Stage 4

Video 9: Titus' market research intro (p. 42)

Video 10: Focus group (p. 45)

Stage 5

Video 11: Miki's marketing project intro (p. 58)

Video 12: Ad campaign presentation (p. 62)

Stage 6

Video 13: Final message from the founders (p. 73)

Video 14: Job interview (p. 80)