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Video 5

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Video 5: Elevator pitch


Video 5: Elevator pitch example (p. 22)

LILY: Excuse me, Mr. Pinsch!

TITUS: Yes?

LILY: I’m really sorry to take up your time, but I have a new product idea that I think you will love!

TITUS: Fine, but make it quick. I’m on my way to a meeting.

LILY: It will be just a minute, I swear! Here it is. I call it “The Guilt Jar”. It’s a cookie jar that talks, and it’s for people who are having trouble with dieting. Here’s how it works: first, you put your cookies inside. Then, you close the lid and choose a setting. Later, when you try to get a cookie, the jar will remind you about your diet. So, for example, it may say, “Hey, that’s your third cookie of the day!” or “Why don’t you go for a walk instead?” You know, so maybe you will think twice and skip the cookie. I really think it could be a best-seller for us. It could change the diet industry!

TITUS: Hmm, the Guilt Jar, eh? I don’t hate it. Drop by my office first thing tomorrow morning with a full report. And don’t be late.

LILY: Great – thank you! I’ll do that!


List of videos

Stage 1

Video 1: Welcome to Widgets (p. 5)

Video 2: Water cooler chat - 3 examples (p. 8)

Video 3: Meet the founders (p. 9)

Stage 2

Video 4: Jessica's R&D project intro (p. 15)

Video 5: Elevator pitch example (p. 22)

Stage 3

Video 6: SWOT analysis (p. 28)

Video 7: Titus' product selection intro (p. 29)

Video 8: Poster presentation example (p. 35)

Stage 4

Video 9: Titus' market research intro (p. 42)

Video 10: Focus group (p. 45)

Stage 5

Video 11: Miki's marketing project intro (p. 58)

Video 12: Ad campaign presentation (p. 62)

Stage 6

Video 13: Final message from the founders (p. 73)

Video 14: Job interview (p. 80)