Watercooler chat situation cards
From Widgets Inc. Appendix A
1. Last night you had some free time for your favorite hobby. What did you do? How long did you do it? How was it?
2. You watched an old movie on TV last night. It was terrible! What movie was it? Who were the main actors? Why was it so bad?
3. Someone did something really nice for you recently. What was it? Why did they do it? What did you do in return? How do you feel about it?
4. Something bad happened to you; for example you missed the bus or dropped your phone and it broke. What happened? What did you do about it? How do you feel about it now?
5. You are planning your next vacation. Where are you going? For how long? What are you going to do there? Who is going with you?
6. You watched a new movie recently. What was the movie? Who were the actors? Did you like it? What was your favorite thing about it?
7. You went to a wedding or another big party recently. How was it? How was the food? What did you wear? Did anything interesting happen?
8. Your friends planned a surprise for you recently. What was it? Where was it? Were you surprised? Did anything interesting happen?
9. There is a musician or band that you discovered recently. Who is it? Why do you like them? Describe their songs or performance.
10. You had a great meal at a restaurant recently. What did you eat? Why was it so good? Who were you with? Give interesting details!
11. You could not sleep last night because the neighbor’s dog barked all night. What do you think about pets or noisy neighbors?
12. You spent a very nice time with a family member recently. Who was it? What did you do? Why was it so nice? When are you going to do it again?
13. You were surprised about a world event you heard about recently. What was it? Why did it surprise you? What do you think will happen next?
14. You were very late for work or school recently. Why were you late? Was it your fault? How are you going to avoid this problem next time?
15. Someone you know had a baby recently. How is the baby? Have you met him or her yet? What is their name? How do you feel about babies?
16. You were angry with a family member yesterday. What did he or she do? What did you say to them? Ask the other interns for advice.
17. You did something nice for someone recently. What did you do? Why did you do it? How did you feel? What did they say to you?
18. You are planning to buy an item that you really want. What is it? Where are you going to buy it? What are you going to do with it?
19. Your best friend is dating someone you don’t like. Why don’t you like them? Give some reasons. Ask the other interns for advice.
20. You are worried about something in the near future. What is it? Why are you worried? What are you going to do if it happens?
Product catalog information-gap tasks
From Widgets Inc. Appendix B
Course videos and scripts
From Widgets Inc. Appendix C
Video 1: Welcome to Widgets (p. 5)
Video 2: Water cooler chat example (p. 8)
Video 3: Meet the founders (p. 9)
Video 4: Jessica's R&D project intro (p. 15)
Video 5: Elevator pitch example (p. 22)
Video 6: SWOT Analysis example (p. 28)
Video 7: Titus' product selection intro (p. 29)
Video 8: Poster presentation example (p. 35)
Video 9: Titus' market research intro (p. 42)
Video 10: Focus group example (p. 45)
Video 11: Miki's marketing project intro (p. 58)
Video 12: Ad campaign presentation example (p. 62)
Video 13: Final message from the founders (p. 73)
Video 14: Job interview example (p. 80)
Student book glossary
From Widgets Inc. Appendix D
active (adj.) doing an action; involved to a high degree
advertise (v.) to make something, usually a product, known to others
advertisement (n.) abbr: ad; something which advertises; e.g. a poster
analyze (v.) to examine something logically and in detail
announcement (n.) a public statement to give information about something
app (n.) a piece of software, as on a smartphone; an application
appendix (n.) an extra section, often of a book, added to the main part
applicant (n.) a person who applies for something; e.g. for a job
assistant (n.) a person who helps another, usually in a work situation
athlete (n.) a person who practices sport to a high level
attendance (n.) being in a place; e.g. students must have good attendance at school
attitude (n.) how a person feels about something, either good or bad
attractive (adj.) good-looking; well-designed; appealing to the senses
audience (n.) the group of people who watch or listen to a performance
banner (n.) a hanging sign; online, a kind of ad which is long and thin
blame (n.) the responsibility for doing something wrong
brainstorm (v.) the act of creatively and quickly thinking of many ideas
brief (adj.) short in duration; not taking a long time
brief (n.) a short, formal summary of information about a topic
budget (n.) a plan of how to spend a limited amount of money
catalog (n.) a collection of images and descriptions of products for sale
category (n.) a division of things by class, kind, type, etc.
CEO (n.) Chief Executive Officer; the person who runs a company
CFO (n.) Chief Financial Officer; the person who manages money in a company
characteristic (n.) an important or typical quality of a person or thing
chat (n.) a short, informal conversation on any topic
combination (n.) two or more things placed together for a purpose
commercial (n.) general: to do with business; in advertising: an ad, usually video
competitive (adj.) enjoying trying to win or be the best in all things
confident (adj.) sure about one’s ability to do something
connect (v.) to bring two or more things or people together
connection (n.) a bond or a link between things
CTO (n.) Chief Technology Officer; one who manages technology in a company
decisive (adj.) able to quickly and easily choose what to do
deliver (v.) to give something; often a product or a presentation
description (n.) words which tell what a thing is for, or what it looks like, etc.
deserve (v.) to be worthy to get something, good or bad; e.g. the winner deserves a prize
device (n.) a machine of any kind; usually now used for electronics
donate (v.) to give money or things to help people who need it
draft (n.) an unfinished or early piece of work; not the final version
edit (v.) the act of checking a piece of writing to make it better
effective (adj.) good at achieving a goal; works well; e.g. this medicine is effective
employer (n.) a person or company that hires people to work at a job
employee (n.) a person who works for an employer
endorsement (n.) a statement, often by a famous person, that something is good
enthusiasm (n.) a feeling of great excitement; e.g. she always sings with enthusiasm
evaluation (n.) a formal rating of whether something is good or bad
everyday (adj.) common; not unusual; e.g. in cities, traffic jams are an everyday event
external (adj.) outside; e.g. this medicine is for external use – don’t drink it!
failure (n.) the opposite of success; when a goal is not achieved
feedback (n.) a detailed evaluation or analysis given about a specific topic
finances (n.) things having to do with money
founder (n.) a person who establishes something, like a company, a town, etc.
generous (adj.) often giving help, money, gifts, etc. to others
grip (v.) to hold something tightly in the hand
handout (n.) a piece of paper given to the audience in a presentation
harmful (adj.) not good; something that causes a bad outcome
homemaker (n.) a person whose job is to take care of their own home and/or children
honest (adj.) true; not false or a lie; a person who does not lie or cheat
illustration (n.) an image used to help explain something
impression (n.) a feeling or idea about something; e.g. the man made a good impression
instructions (n.) a step-by-step explanation about how to do something
interactive (adj.) when two or more things act on each other; e.g. an interactive game
internal (n.) inside of something; e.g. my computer has an internal battery
internship (n.) a trainee position designed to give experience working at a company
interviewee (n.) a person who is being asked questions in a formal situation
interviewer (n.) a person who asks questions to others in a formal situation
invention (n.) a new item or device which has been created
launch (n.) the release of a new product into the market
leadership (n.) the quality of being able to take charge of a group of people
logo (n.) a visual mark that represents a company or other group
media (n.) all channels of mass communication connecting people to each other
memo (n.) a written form of business communication; like a report or a letter
motto (n.) a phrase that represents the ideas of a company or other group
nametag (n.) a small card with a person’s name, usually worn on a shirt or jacket
negative (adj.) no; not good; the opposite of “positive”
negotiable (adj.) can be changed by discussion; e.g. this price is negotiable
observations (n.) ideas you get from watching or thinking about something
orientation (n.) a meeting to familiarize people to a new company, school, etc.
outcome (n.) the final result of something, whether good or bad
outgoing (adj.) very friendly and open to meeting new people
participant (n.) a person who is involved in a meeting, group, activity, etc.
participate (v.) to join a meeting, group, activity, etc.
permanent (adj.) not intended to change or to end; e.g. tattoos are permanent
pitch (v.) to present an idea, product, etc. in a persuasive way
polite (adj.) following society’s rules about being nice to others
praise (v.) to say good things about a person or thing
proficient (adj.) very good at something
promo (n.) a piece of advertising; abbr. of promotion
__-proof (adj., suffix) protected against __; e.g. my house is earthquake-proof
pros and cons (n.) the good (pros) and bad (cons) points of something
reflector (n.) a thing that re-directs light away from it, usually for safety
reject (v.) to decide “no” to an idea or an option
relevant (adj.) important for a particular purpose
remote (n.) abbr. of remote control; a device used to control another device
R&D (adj.) Research & Development; a department that creates new products
researcher (n.) a person who tries to find an answer to a certain question
resume (n.) also known as a CV; a short summary of a person’s job history
salary (n.) the money a person makes for working at a company
scientist (n.) a person whose job is to study the real world
script (n.) a piece of writing meant to be read out loud
select (v.) to choose from two or more options
session (n.) a length of time scheduled for a purpose; e.g. this course has 15 sessions
slideshow (n.) the visual component of a presentation, often via a computer
solve (v.) to find the answer to a problem
specialize (v.) to focus and become an expert on one thing
spokesperson (n.) someone who speaks for a company or other group
spreadsheet (n.) an app used for listing and organizing pieces of information
startup (n.) a young, small company that hopes to soon grow quickly
strength (n.) a positive feature; something that makes a person or thing strong
submit (v.) to send something officially; e.g. submit your paper to the teacher
summary (n.) a short, complete description of something
supervisor (n.) a person who manages a group of people; in Widgets: your teacher
survey (n.) a list of formal questions used to get information from people
swipe (v.) the act of passing something, like a card through a card reader
threat (n.) something that could cause harm; a danger or a risk
vending machine (n.) a device used for selling items automatically; e.g. soft drinks
viral (adj.) very popular, so that it quickly circulates around social media
weakness (n.) a negative feature; something that can cause harm